In the world of sports investing, where emotions run high and opinions are abundant, Colin Cowherd's recent suggestion to sell Lamar Jackson stock has sparked a heated debate. While Cowherd's argument may seem compelling at first glance, a closer examination reveals a compelling case for buying into Jackson's future success. Let's delve into the reasons why, and why Cowherd's advice might be short-sighted.
The Injury Concern: A False Alarm?
One of the primary concerns raised by Cowherd is Lamar Jackson's recent injuries. However, it's essential to recognize that these setbacks are not indicative of a long-term trend. Jackson's 2025 campaign was indeed marred by injuries, but it was an anomaly. The previous two years, he remained injury-free, showcasing his resilience and durability. In my opinion, this highlights his commitment to the game and his ability to overcome challenges, which are traits that often translate into sustained success.
The Elite Passer: A Skill That Deserves Recognition
Jackson's passing abilities have been nothing short of remarkable. Last season, he led the NFL in yards per pass completed, and the year before, he shattered records with 4,172 yards and 41 touchdowns. What many people fail to acknowledge is that Jackson's passing prowess is not just a fluke. It's a testament to his adaptability and growth as a quarterback. In my view, this makes him a valuable asset, especially when considering the potential for further development under a new coordinator.
Protection and Coordination: A Recipe for Success
Cowherd's argument about Jackson's comfort in the pocket is valid, but it's not a deal-breaker. The Ravens have taken steps to address this issue by upgrading the offensive line and bringing in a new coordinator, Declan Doyle. The addition of John Simpson and rookie Vega Ioane to the guard position will significantly enhance Jackson's protection. Furthermore, Jackson's history of thriving with first-year coordinators, as evidenced by his MVP seasons with Greg Roman and Todd Monken, suggests that he can adapt and excel under new systems.
The Running Threat: Still Intact
Some skeptics question Jackson's ability to scare defenses as a runner, but the numbers tell a different story. In 2024, his 6.6 yards per carry were the most in the NFL, and even when injured in 2025, his 5.2 yards per carry were impressive. This versatility as a dual-threat quarterback is a valuable asset, and it's something that many quarterbacks struggle to replicate. In my perspective, this makes Jackson a unique and dynamic player, capable of keeping defenses guessing.
Weapons of Choice: A Familiar Face
The stability of Jackson's favorite weapons is a significant advantage. The Ravens have already signed Mark Andrews to a contract extension and are working on a long-term deal with Zay Flowers. This continuity in the receiving corps is crucial for quarterback success, as it allows for the development of reliable connections. While new weapons are always welcome, the familiarity of Andrews and Flowers provides a solid foundation for Jackson to build upon.
Red-Zone Dominance: A Hidden Opportunity
The Ravens' struggles in the red zone last year, scoring touchdowns on just 47.5% of their trips, is a concern. However, the addition of rookie wide receivers Ja'Kobi Lane and Elijah Sarratt, both known for their big-play ability in college, could be a game-changer. These new targets, combined with Jackson's ability to thrive under pressure, could lead to a significant improvement in red-zone efficiency.
Motivation and Perspective: A Fresh Start
The 'NFL Top 100' ranking, while subjective, can serve as a motivator for Jackson. His reaction to being ranked No. 69, rather than No. 2, showcases his competitive spirit and determination. In my opinion, this ranking is a fresh start, an opportunity for Jackson to prove his worth and reclaim his place among the league's elite. It's a chance for him to rise to the occasion and silence the doubters.
The Prime Years: A Time for Growth
Jackson is still in his prime, and his best years are yet to come. Many quarterbacks find their stride in their late 20s or early 30s, as they gain a deeper understanding of the game. Cowherd's comparison to Caleb Williams, Drake Maye, and Bo Nix is valid, but it overlooks the unique circumstances surrounding Jackson. The house always wins, and in this case, the smart investors are those who recognize the value of a quarterback in his prime, ready to take advantage of a dip in the market.
In conclusion, while Cowherd's advice to sell Lamar Jackson stock may seem appealing, a closer examination reveals a compelling case for buying into his future success. Jackson's resilience, passing abilities, and dual-threat nature, combined with the stability of his weapons and the potential for improved protection, make him a valuable asset. As the saying goes, 'Buy the dip,' and in this case, the dip is an opportunity to invest in a quarterback who is poised for a remarkable comeback.
