The Pacific Asia Travel Association (PATA) UK & Ireland hosted a heartwarming Christmas charity lunch, a sold-out affair that brought joy and generosity to the table. But here's where it gets remarkable: the event raised an astonishing £36,400 for The Salvation Army!
This annual tradition, held on December 10, 2025, at the Royal Horseguards Hotel in London, is a favorite among PATA members and their guests. It's a time to celebrate the year's achievements and give back to those in need. The event featured a delightful festive menu, carol singing, and a raffle and auction, all contributing to the incredible fundraising total.
Chris Crampton, Chairman of PATA UK & Ireland, expressed his gratitude: "Our Christmas lunch is a highlight, and we're thrilled to have raised such a significant amount." He thanked the attendees and suppliers for their generosity and acknowledged the PATA Board and Committee members for their year-round support. A special mention went to Sir Mike Gooley for his exceptional contribution.
The event also celebrated the travel sector's talent, with Dawn Page, Marketing Director at True Traveller, receiving the 'Outstanding Industry Contribution Award 2025'. Dawn's heartfelt reaction to the award was a testament to the industry's impact on her life.
And this is the part most people miss—the power of these events to inspire and change lives. Mark Rose from The Salvation Army shared how the donation will make a difference: "It will transform the lives of people we serve daily." The funds will support a community wardrobe and a homeless drop-in service, offering warmth and community to those in need.
As the carols rang out and lucky winners claimed their prizes, the event came to a close, leaving attendees with a sense of joy and purpose. PATA's 2026 events promise more opportunities to connect, celebrate, and make a positive impact. Stay tuned for their full schedule, coming soon!
